Search Engine Marketing

Search is big business. Statistics reveal that 85% of all internet users rely on search engines to find information on the web and the top 10 search engines account for more than 90% of all search traffic. Americans conduct 790 million searches per week according to research from ComScore Media Metrix. A study by iProspect found that 90% of all searchers won’t click past the first 3 pages of search results. If your website doesn’t appear, it doesn’t exist in the minds of searchers.

That’s why “search engine marketing” (SEM) is important. SEM is everything you do to increase your site’s rank and visibility in search engines. This is accomplished by strategically placing keywords throughout your website and buying advertising based on those keywords. The goal is to make it very easy for people searching for services like yours to find your website.

What is Search Engine Marketing?
SEM means two things: getting people to your website via search engines and then converting visitors into buyers or leads. If your SEM campaign doesn’t focus on both these steps, it won’t be effective.

Step 1: Getting Visitors To Your Site
Search engines send traffic to your website in two ways:

Organic listings - Organic listings are the bulk of the results that search engines generate when you search for a keyword. Marketers like organic listings because they bring in lots of traffic for free.

Paid listings - Getting listed in the organic results takes time and effort. If you want instant results, you can pay to be included in the “sponsored listings.” With paid listings, you select a list of keywords and specify how much you are willing to pay to be found for those keywords. When a prospect searches for those keywords, your ad will be displayed. You only pay when a searcher clicks on your ad.

Step 2: Converting Website Browsers Into Buyers
Getting people to your website is only half the battle. You also have to get them to do something, such as buy your product, sign up for your newsletter, or request a consultation.

If your visitors don’t take action, you’ve lost them. And if you’ve paid for advertising to get them there, you’ve just thrown money down the drain.

In this step, you want to either convince prospects to buy from you or collect their contact information and permission to keep in touch..

Why Use Search Engine Marketing?
SEM is extremely popular because it produces quality leads. The people who search for keywords are raising their hands and identifying themselves as being interested in those particular keywords. They further qualify themselves by choosing to click through to your website to learn more.

Also, marketers like the pricing model because they can easily calculate

» How much you spend to get each person to your website
» how many of those people become leads or buy something,
» how much profit you make

Everything can be tracked and measured in real time. If something isn’t working, it can be tweaked or eliminated so more resources can be devoted to what works.

Very few other marketing tactics that allow you to generate leads so easily and at a low cost while measuring every step of the process.

Please contact PHXX SEO for more information on our Internet Marketing service.

“A web page is no longer a place to post your family pictures. 
It is, perhaps, one of the most viable tools for any business”