PPC Management

Because it can be difficult to get and maintain a high rank in search engines for many keywords,
companies can choose to buy their way to the top. With pay per click advertising, search engines allow companies to run ads on the first few pages of search results.

It works like this: you tell search engines the maximum amount you are willing to spend on specific keywords and then create ads for those keywords. Search engines run your ad either above or beside the organic listings whenever someone searches for your specified keyword. If the searcher clicks on your ad, the search engine charges you an amount up to your maximum bid -the exact amount will depend on what your competitors have also bid for that keyword.

Here are 4 steps to a successful pay per click campaign:

Research Keywords. Like with search engine optimization, the first step in creating a pay per click campaign is to research keywords. Here, it is critical to find keywords that people are actually searching for and specifically, which keywords buyers are using.

Create and Place the Ad. Writing an effective ad is a critical component of your pay per click campaign. With Google, you only have 95 characters to convince prospects of the benefits of your product or service, so your copy is extremely important. Simply tweaking a word or two can drastically improve the number of people that click on your ad. Once you’ve written the ad, you must decide where and how it is displayed. This can mean displaying
the ad at a certain position or geographic area, during certain hours, or on specific sites.

Develop a Landing Page. The landing page is the page your prospect arrives at when they click your ad. This is where you must sell prospects on the benefits of your products or services and ask them to take action - to buy your product, sign up for your newsletter, or invite them to work with you.

Test Results. As with any advertising, it is important to test the results to see which keywords draw the most traffic, which ads are being clicked on the most, how changing your bidding amount affects click throughs, and whether changes to your landing pages can increase conversions. Successful campaigns continuously alter their ad and landing page copy to try to improve results.

PHXXSEO’s PPC Services Include:

• Recommendations of the best targeted keywords and/or phrases for your business
• Updates to your keywords and an ongoing management of your budget allocation, etc

Please contact PHXXSEO for more information - Click Here

“Take heed:  A revolution is coming.  What television did to radio is what the Internet will do to television”
Colin Joyce
Producer;
Dan Simrell Advertising